Company Story

Retail Realm

Who We Are

Headquartered in Napa, California, Retail Realm is a multinational software development and distribution B2B and B2C company that provides Enterprise Resource Planning (ERP) and Point of Sale (POS) management solutions and services for retail and hospitality.

With a diverse product portfolio designed for small-to-large retailers and store chains, we sell Microsoft Dynamics 365 Commerce for Retail, the MAX software suite (MAX Pay Global, MAX Labels & Availability, MAX Mobility, MAX Market), and FoodChain, both through a vast network of resellers, and directly to consumers. We also provide custom development, software training, ongoing education, and retail consulting services.

Our Leadership

Our leadership team includes industry experts, experienced software developers and recognized thought leaders who have a strong foothold in the retail technology space. With more than a decade of experience in the Microsoft SMB and Enterprise arenas, they were instrumental in evolving the Microsoft Retail solutions and building a strategic partnership and reseller channel throughout the world.

Our Executive Team

Afshin Alikhani


Yasser Shenouda


Mithra Alikhani


Rachel Smith

VP of Sales

Our History

Retail Realm was founded in the mid-1990s to offer open platform solutions to SMB retailers who were struggling with costly and proprietary systems and needed to keep pace with large-sized businesses. For more than a decade, our flagship product was Microsoft Retail Management System (RMS), for which we built a large global reseller base who were trained and certified to distribute RMS and fully support retailers – from deployment to after-sales support.

In the past few years, we have continued to rapidly grow our company, product offerings and distribution channel. As Microsoft sunsetted RMS and we noticed significant gaps in both retail and hospitality, we developed software solutions that extended and enhanced retail management functionality to cater to more retailers, more verticals and more countries. This led to products like our popular MAX Software Suite (which maximizes Microsoft Dynamics 365 Commerce and AX2012 in Retail) as well as FoodChain, a compete POS & ERP Solution for the Food & Beverage market.


Today, we have a thriving partner channel consisting of trusted solution providers, payment technology companies, ISVs, VARS and vendors who support us in developing and distribution POS and ERP solutions around the world. We have offices in North America, Latin America, Europe, Asia-Pacific and the Middle East, and are continuing to grow our retail management products, software training/support infrastructure, and technology consulting services so that we can ensure any and every retail store chain is set up for success.

Our Mission

Our mission is simple and profound: To equip and empower every retailer, with innovative end-to-end retail management and hospitality solutions.

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